Social Media Marketing

Vertient Technologies provides strategy, consulting, management and implementation services for brands wanting to participate in the social media space.

We help brands to listen, understand and engage in conversations in social media.

Social Media Marketing is a set of techniques for generating publicity through social media, user groups and community websites. Social media marketing has provided businesses the opportunity to connect with their clients in a more personal and cost effective manner.

Social media websites like Facebook, Twitter and YouTube are one of the most visited sites. Not only these websites attract a very high number of people from all walks of life, these are also considered to be highly trusted sources of information and have the power to influence user behavior like no other.

We can facilitate brands in leveraging their social networking presence by creating innovative, lucrative, unique user relationships with greater effectiveness than traditional media. We create two directional communication avenues so brands can engage in social media by having meaningful conversations with people who have opinions about their brand, whilst providing quantifiable metrics to measure the success.

By providing groundbreaking strategies and functional concepts, Vertient Technologies can assist in the adoption and implementation of new media and social networking technologies as apart of an overall integrated digital marketing campaign.

Our services include:

  • Strategy Development for Social Media
  • Profile design, development and customisation
  • Profile Management Guidance and Assistance
  • Facebook Applications , FBML, Facebook Campaigns, design and development, operational guidance and advice
  • Twitter - profile design, business rules for operation, strategy and implementation guidance
  • Strategy and policy development, Brand Monitoring & Protection for product and service conversations
  • Measurement, analysis and interpretation - reviewing reach, results, and engagement levels